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How you can create fun and memorable product names – using Contrast and Connection

December 15, 2016

I Wanna Be Creative!

My  8-year-old son Orlando and I are back to our creative games on our long drives to his school. His school is on the other side of town from where we live. I’m back from a stint working in Singapore helping organisations create positive messages for these challenging financial times.

More serious creativity – using wordplay and word nerd skills

We start our creativity game with a “creative brief”.  We often take ideas from things we pass on our drive. wWe pass a bakery on our trip – and our “brief” is to create cool names for food you’d find in a bakery.

I’ve already explained to Orlando about two important Cs of Creativity –  Contrast and Connection – finding Connections between Contrasting things that normally wouldn’t go together.

The Contrast creates an intrigue and a “friction” to be resolved – the Connection creates a feeling…

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