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A wonderful creativity tool to help you create fresh expressions

November 5, 2012

I found this wonderful creativity tool  on the weekend while helping set up a printer/scanner for my mother-in-law.

It was a beautiful, old dictionary from the 1940s.

After my challenges setting up the “new” technology of the printer, I sat down with a good cuppa tea and loved flipping through the dictionary  – the “old” technology.

I love old books – the fonts, the covers – and, in this case, the reassuring “weight” of knowledge packed inside the dictionary.

Now, in a previous post I wrote about how you can hook attention by creating catchy expressions by creating new words  – blends  – by gluing together words or parts of words.


I gave the example of Romnesia – combining Romney with amnesia. You glue the parts together at the parts of the words that sound or look the same – in this case the NEEZ sound.
Anyway, I  had this beautiful dictionary and so I started to create new words using old “technology”  – seeing what expressions I could create based on OBAMA and ROMNEY.

I’m a real US politics nerd – so Obama and Romney were “top of mind” for me.

It’s very easy and effective to use a dictionary. You can often make up words off the top of your head – but by working your way through parts of a dictionary, you can find so many more words! There are probably computer programs to do the same thing – but I liked the “old school” way.

So you start with the “root” word – or example OBAMA.

The last syllable is Ma.

So you go to the Ma words in the dictionary.

Now, I should declare that I am a fan of Obama’s communication techniques.

I did a stint as a political media adviser and speechwriter in NSW and I successfully used wit and wordplay to get media attention and to attack opponents.

If I were anti-Obama (which I am not) I would come up with fresh words by tagging appropriate MA words to the end of ObaMa.

Creating words such as:(and maybe they have already been used in the US)



Oh, here’s a very political one:


Some more positive expressions could be:



O.K. You get the idea. Let’s try Romney.

You go for the Nee sounds – go to the Ne words  (and possibly Ni) in the dictionary




I’m still working on finding some positive spin words for Romney.

Hi, I’m Tony Biancotti and I can help you harness your creativity and hook attention with lots of tips from everyday life for  boosting creativity and hooking attention in everyday situations.

I can also help you improve your presentations and business writing.

I can share with you practical and easy-to-apply tips I’ve gathered over many years working as a:

  • TV journalist
  • political speechwriter
  • lawyer
  • blogger
  • musician and performer
  • coach and trainer in persuasionpositive messagespresenting and better e-mail and business writing.

I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.


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One Comment
  1. Reblogged this on I Wanna Be Creative! and commented:

    An earlier post from a different time. So much has changed – yet some things (like this creativity tool) stay the same.

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