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Frankenstorm, Romnesia – How to create new words that hook attention and get spread by others

October 29, 2012

All morning I’ve been hearing the word Frankenstorm to describe the monster storm heading towards New York.

It’s a clever word combination – joined together with the common letters ST – common to FranskSTein and STorm. It’s a fresh and  dramatic and economical way of describing a monster storm.

I don’t know who first coined the expression – but every radio news bulletin I’ve heard today has appropriated or quoted that word.

A couple of weeks ago I kept hearing about Romneysia – a clever combination of Romney and Amnesia – the two words seem to fit together well due to the common mney sound and the assonance of O-mney and A-mney.

Once again it seemed media everywhere (even in Australia) took up using the word with great glee – because it was fresh and seemed clever.

In politics, all sides use clever wordplay to attack their opponents.

You can create your own words by combining parts of words (or sounds) that seem to fit together well.

If you are dealing with the media – creating your own words can get you  quoted.

Sometimes a word beautifully sums up what you offer in a memorable way.

In previous posts I have written about the technique of combining CONTRASTING things that seem to fit together because they have something in COMMON (a CONNECTION).


One example I absolutely loved was a band that played smooth lounge style music (the kind of music you would listen to as you drank cocktails or daiquiris)

For overseas readers, Australia has a famous group AC/DC also known as Acca-Dacca.

This lounge group called itself the Acca Daquiris – the sounds of dacca and daiquiris seemed to go together well with the TWIST of contrast between lounge music and Acca Dacca music.

In my opinion very memorable – very descriptive  – and very clever.

Hi, I’m Tony Biancotti and I can help you harness your creativity and hook attention with lots of tips from everyday life for  boosting creativity and hooking attention in everyday situations.

I can also help you improve your presentations and business writing.

I can share with you practical and easy-to-apply tips I’ve gathered over many years working as a:

  • TV journalist
  • political speechwriter
  • lawyer
  • blogger
  • musician and performer
  • coach and trainer in persuasionpositive messagespresenting and better e-mail and business writing.

I’m also a very busy dad and husband juggling my work and travel with family life and our two wonderful kids – Orlando and Cleo.


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One Comment
  1. Reblogged this on I Wanna Be Creative! and commented:

    Storms and frankenstorms and stormageddon on my mind this morning – with a big one brewing to the north!

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