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How you can harness #creativity to attract more people to your event – the power of the SENSES

October 23, 2012

How YOU can creatively hook attention for your next event.

I was brought in for my media and communication expertise to help with a very important ART EXHIBITION that wanted attention.

The Client needed to hook media attention to spread the message and to hook audience attention through other ways too.

(now this is NOT one of the exhibits – but later you’ll read how this artist inspired a fun dish!)

My advice:

  1. Go broader than just paintings on a wall. Don’t just make it an Art show – make it a celebration of creativity
  2. Focus on audience benefits. What will your audience gain from this? What will they be able to DO. Doing words are verbs – use lots of verbs in your promotional copy
  3. Have some FUN with this – inject some fun
  4. Appeal to other senses – think of all the senses and make sure you are appealing to as many senses as possible.

The last SENSE tip is vital to success and can “feed” the other points like benefits, and FUN etc.


Art usually appeals to the eye. What other senses can we include and HOW can we make them part of the Art show?

TOUCH – maybe a live sculpture or pottery-making demonstration where people don’t just get to see – but they get to feel. Also in a live demonstration people could feel what it’s like to paint with a brush on canvas. SOLUTION: some live demonstrations where people can experience what it’s like.

HEARING:  a chance to TALK to real artists and other ART lovers, a chance to listen to talks about creativity SOLUTION: Add some talks about creativity, make sure artists can talk to audience. Maybe even some LIVE MUSIC to go with the event.

TASTE and SMELL –  SOLUTION: Why not some Art-themed food and drinks? This was inspired from when I saw a Picasso Exhibition in Sydney and as well as SEEING the paintings, there were TALKS about Picasso and even special food to accompany the event – Spanish Tapas and Picasso-inspired dishes – which leads us to the FUN and CELEBRATION part.

At the Picasso Exhibition, they had on the menu Pablo Picasserole! Silly – but fun. I’m sure people ordered it just so they could enjoy  actually saying the words “Pablo Picasserole” as they ordered it and telling others that they had enjoyed Pablo Picasserole! It’s like ordering those “cheeky” cocktails with “interesting” names – part of the appeal is ordering them and telling people you had them.

So, there was going to be food at the ART event I was helping anyway – so let’s be creative (it’s a creativity celebration anyway!) and come up with some fun art-themed food names.

I actually enlisted lots of my creative friends on Facebook

And they came back with suggestions such as:

  • Pablova
  • Botti-Jelly
  • Starry, Starry Bites
  • Mona Cheesa (that was my son’s suggestion)

Organisers got into the creative spirit came up suggestions like with Dali Dogs and Coffee Art (you know where hey decorate the tops of your coffee)

So, you may ask: Who was the “client” promoting this ART exhibition?

Answer: My son’s school ART SHOW later this month – and here’s an example of how we used these techniques to make the event more appealing to the audience by appealing to as many senses as possible and by stressing audience benefits – what they can DO (verbs)

Another tip when hooking attention.

Use the word YOU – and use it early in your copy.

Here’s a draft of copy for a flier:

If you love art and creativity, you’ll love Montessori’s creativity celebration.

  • Enjoy the works of talented local artists (and maybe even take home a painting!)
  • Watch art being made – real-time painting and sculpture demonstrations
  • Talk with other artists and art lovers
  • Learn about creativity and children’s art   – talks on art and creativity
  • Savour delicious art-themed coffees and tasty “treats” – Pablova (Pavlova inspired by Pablo Picasso) and Starry  Starry Bites (inspired by Vincent Van Gogh)

Anyway, I will let you know how all these techniques to HOOK and ENGAGE work with the art show!

It’s been great to use my communication experience  and to work with all the parent organisers in such a real-life and personal situation! Many of the other parents worked in creative type jobs (before children) and seemed to embrace being creative with this project. They would often take a suggestion and improve on it!

So what can YOU learn from this?

1. By broadening the appeal – you not only can attract more people, you can also attract media attention for the event because you have to show the media that the event will be of interest to the media organisation’s audience. The theory is by broadening te appeal you are not just appealing to people who like paintings – you are appealing to people who like other forms of art, who want to learn or experience art (from talks and demonstrations)  or people who just want to go along to a fun event.

2. Make it sound more appealing by appealing to as many senses as possible.

3. Use YOU – where you is the audience.Write from an audience perspective. What can the audience do? How can the audience benefit. Use verbs.

4. Have some fun with it.

Hi, I’m Tony Biancotti and I can help you harness your creativity and hook attention with lots of tips from everyday life for  boosting creativity and hooking attention in everyday situations.

I can share with you practical and easy-to-apply tips I’ve gathered over many years working as a:

  • TV journalist
  • political speechwriter
  • lawyer
  • blogger
  • musician and performer
  • coach and trainer in persuasionpositive messagespresenting and better e-mail and business writing.


I will share with you everyday examples with communication tips and techniques you can apply to your business and personal life.


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One Comment
  1. Reblogged this on I Wanna Be Creative! and commented:

    An earlier post – about how to appeal to more senses.

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